Take cover!

Woah, first you write just about half a year on an idea, then work it out for the reminder of the year, only to discover - you are lacking a cover! And not only anyone, but yours! A cover that connects readers to your story, your content and its overall genre. How to do this?
Bestselling authors got it easy - presumably - their publishers come with editors, designers and a proven brand. Which design to take, a decision to take between morning coffee and orange juice. I exaggerate, maybe.
But I bet you get my drift. It's different for the independent authors, publishing for themselves. And every self-publishing provider like B&N press or Amazon KDP comes with it's own set of formats, rules and tools.
So I ended up with a different cover for my ebook than for my paperback published a week later. What do you think? Let me know.